This brochure was designed for a Design for Good Challenge. This was a team project where a non-profit was chosen and we created a marketing campaign. The non-profit we chose was the Chattanooga Zoo. We worked together and co-created (via surveys and interviews) with our audience to figure out what kind of items we should make and how we should design them.This brochure was made to personify Sophia the snow leopard because the big cats are very popular at the zoo.