When searching for inspiration to design a Silence Can Kill PSA for a sign campaign for PFCA Chattanooga, I wanted to make sure my design was somewhat jolting, yet relatable. I wanted to make the viewer understand that domestic violence is very dangerous and can really break a persons soul. The viewer needs to know that if you see something and don’t say something, it can lead to severe consequences.
So with this in mind, I photographed my friend in my make-shift studio and manipulated her face to add cracks, showing that domestic violence can slowly break a person down.